Red Tractor gears up for largest ever on-pack promotion
Red Tractor Assurance (RTA) has unveiled its biggest ever on-pack promotional campaign for later this year.
Taking place over seven weeks in September and October, and timed to coincide with Red Tractor Week (14-20 September), the promotion hopes to highlight the standards behind the scheme and raise awareness of Red Tractor to consumers.
On pack stickers giving shoppers the chance to win a Farm Stay mini break worth £350 (one a day for 49 days), will be made available to retailers taking part in the promotion. Promotional artwork is available to download from www.redtractor.org.uk/get-involved/RTW and can be placed in-store from 7 September.
The campaign will run across all Red Tractor pre-packed branded goods, including meat and poultry, dairy, cereals and fresh produce.
A social media campaign to highlight the #trustthetractor message will run in conjunction with retailer activity, encouraging shoppers to look for the Red Tractor logo and in-store promotion.
Red Tractor brand ambassador Alex James will also be appearing on TV and radio w/c 14 September to promote the on-pack promotion and the start of Red Tractor Week.
Marketing manager Andy Thompson said: “This has the potential to be the biggest on-pack promotion in the UK, appearing on £millions worth of assured foods. We hope that retailers and producers will be buoyed by the success of the recent BBQ promotion which featured on pre-packed barbecue meat ranges in the majority of stores, and join us once again in endorsing Red Tractor standards.”
Want more stories like this in your inbox?
Sign up for our FREE email newsletter
- red tractor
- red tractor assurance
- promotional campaign
- promotion red
- assurance rta
- pack promotional
- pack promotion red
- promotion red tractor
- pack promotional campaign
- tractor assurance rta
27 October, 2016, 8:30
Next steps for tackling obesity: prevention, sugar consumption a
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry