Red Tractor gears up for largest ever on-pack promotion
Red Tractor Assurance (RTA) has unveiled its biggest ever on-pack promotional campaign for later this year.
Taking place over seven weeks in September and October, and timed to coincide with Red Tractor Week (14-20 September), the promotion hopes to highlight the standards behind the scheme and raise awareness of Red Tractor to consumers.
On pack stickers giving shoppers the chance to win a Farm Stay mini break worth £350 (one a day for 49 days), will be made available to retailers taking part in the promotion. Promotional artwork is available to download from www.redtractor.org.uk/get-involved/RTW and can be placed in-store from 7 September.
The campaign will run across all Red Tractor pre-packed branded goods, including meat and poultry, dairy, cereals and fresh produce.
A social media campaign to highlight the #trustthetractor message will run in conjunction with retailer activity, encouraging shoppers to look for the Red Tractor logo and in-store promotion.
Red Tractor brand ambassador Alex James will also be appearing on TV and radio w/c 14 September to promote the on-pack promotion and the start of Red Tractor Week.
Marketing manager Andy Thompson said: “This has the potential to be the biggest on-pack promotion in the UK, appearing on £millions worth of assured foods. We hope that retailers and producers will be buoyed by the success of the recent BBQ promotion which featured on pre-packed barbecue meat ranges in the majority of stores, and join us once again in endorsing Red Tractor standards.”
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