Scottish farmers called on to back lamb

Sheep farmers across Scotland are being urged by Quality Meat Scotland (QMS) to get behind their Scotch Lamb campaign by promoting the simplicity and flexibility of cooking with Scotch Lamb PGI. 

To endorse the meat, QMS is offering free Scotch ‘Lambassador’ kits to farming families, with the aim of hoping to persuade them to cook with Scotch Lamb for friends and family.

“As the people who dedicate their lives to farming top-quality lamb, Scottish sheep farming families are in a very strong position to share their enthusiasm with others about the wonderful, natural, quality-assured lamb they produce,” explained Carol McLaren, head of communications with QMS.

“Our farmers are also very aware of the need to encourage more Scots to enjoy Scotch Lamb and keen to help encourage many more consumers to cook with locally produced lamb.”

Included in the ‘Lambassador’ kits is a Scotch Lamb apron, a ‘Simply Delicious’ design Scotch Lamb shirt and a copy of QMS’ new Guide to Scotch Lamb, featuring simple and quick recipes.

“If Scotland’s sheep farming families were each to cook a Scotch Lamb for non-farming friends, family or neighbours to inspire them how easy and quick it is for a tasty, nutritious meal – it could really help to get the message out there.”

The kits are provided on a first-come, first-served basis to farmers who are members of QMS’ quality assurance scheme.

We're looking for Scottish farming families to be Scotch "Lambassadors" and help spread the word to consumers about the...

Posted by Quality Meat Scotland (QMS) on Thursday, 13 August 2015

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