Superstore fined after falsely labelling meat

A Manchester supermarket has been issued with a £20,000 fine after selling beef mince disguised as lamb meat. 

Manchester Superstore Limited was found guilty of selling falsely labelled meat after a sample of lamb was revealed to contain 28% beef, according to Manchester City Council.

The tester was taken from a Rusholme takeaway that used the superstore as a supplier, and it claimed to be unaware of the fact that it was selling beef instead of lamb.

Manchester Superstore failed to have any representatives present at the court hearing.

In June of last year, Manchester Superstore was visited by investigating environmental health officers, who discovered that the firm had been selling lamb mince containing 80% beef.

Officers later returned to offer advice to the management and instructed them to ensure that all food sold was correctly labelled.

However, a further visit in late August of the same year revealed that the meat was still being falsely sold. Tests showed that the ‘lamb’ contained 50% beef and 1% chicken.

Although not illegal to sell mixed meat, the information must be accurately conveyed to customers.

“People have a right to know they are getting what they pay for,” said Councillor Nigel Murphy, Manchester City Council’s executive member for neighbourhoods.

“Let the size of the fine warn other unscrupulous traders that practices like this are unacceptable and will not be tolerated. We will continue to clamp down on anyone who tried to cut costs by misleading the public and selling substitute food.”

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