Brady Family ham hits Budgens

Following a successful initial trial in three London stores, Irish pre-packed ham brand Brady Family has secured a listing across the full estate of Budgens UK stores, for its two best-selling products Glazed By Hand and Traditional ham.

The range will be on offer at two-for-4 until the end of the year, compared to an RRP of 2.59 per pack.

Audrey Aspell, brand manager, OBrien Fine Foods, said: Having created strong awareness and a loyal consumer base for the brand across Ireland over the past number of years, we are excited to see our delicious range of Irish ham lining the shelves in Budgens stores.

Initial research we have carried out has shown that the UK consumer is very interested in our premium-quality product, so this listing represents a huge opportunity for the brand.

Made from the finest 100% Irish topside pork, sourced only from quality-approved farms, Brady Family Ham has been cured, cooked, glazed and chilled using the same traditional recipe for decades.

Budgens is an independent retail brand and forms part of the Booker Group. According to the latest Grocery Retail Structure, compiled by Convenience Store, The Grocer and IGD, there are 168 Budgens sites throughout the UK.

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