Support needed for the beef sector
The government, meat processors and retailers need to do more to market the UK’s beef sector, the National Farmers’ Union (NFU) deputy president Minette Batters has said.
Speaking at the Beef South West debate in Exeter earlier this week, she said that marketing in the beef sector has suffered “stagnation”.
“We are making progress, but it is slow and innovation is poorly lacking,” she said.
Batters highlighted the Milan Food Expo in June, claiming that Ireland had a “phenomenal stand” while the British stand was “pretty shocking”. She said that the UK needed to get its messaging right in support of food production, especially if it wanted to have a premium market for British food.
She also challenged the processors to sign up to the voluntary code on beef that sets out a framework for commercial relationships across the beef supply chain.
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