Lidl continues festive spirit

Lidl is to sell reindeer for the fifth year running as part of its Christmas product range.

The Lidl brand Deluxe will offer the 100g pack of Smoked Cured Reindeer Steak for a retail price of 4.99.

As in previous years, we are selling reindeer as part of our premium own brand range, Deluxe. This also includes other luxury meats such as venison, quail and lobster, a spokeswoman for Lidl said.

An incredibly positive reaction from our customers has led to Lidl selling this every year since 2010, as we aim to offer our customers a wide variety of traditional Christmas products, as well as those they may not have had the opportunity to try before.

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