Scottish pie producer enters partnership with Aldi
Scotland’s Wee Pie Company last week launched a range of quality pies in 61 of the country’s Aldi supermarket stores.
Based in the Scottish village of Glondoick, just outside of Perth, the company prides itself on supporting local produce.
Three variants will be available at the Aldi stores. They are: buffalo steak with a local ale, premium Aberdeen Angus steak with black pudding, and wild deer and red wine.
“One of our company policies is that we source as local to ourselves as possible,” Rose Martin, managing director of The Wee Pie Company, told Meat Trades Journal. “So we use all local farmers for our vegetables and for our meat as well.”
Although only in their second week of supplying to the supermarket, Martin said they were nearly sold out already. With 2016 just around the corner, The Wee Pie Company is looking optimistic and hoping to increase throughput with the chain. “Our collaboration with Aldi has been a fantastic match, both for Aldi and us, because they really support local Scottish produce and that’s what we’re all about.”
The deal came about as The Wee Pie Company met with Aldi’s Scottish buyers at a food and drink event in 2014. Following this, the Scottish pie company carried out two promotions in February and March this year.
“The support that we’ve had from Aldi has been fantastic,” continued Martin. “It’s so encouraging that together we can support Scottish, support local, and buy local meat. We only use local farmers and we use only the best-quality meats. We insist that our meat is either wild or not intensively farmed.
“We’re taking from farmers who probably need our business more than anybody else because they’re not pushing their meat out in vast quantities. They’re really maintaining quality and flavour and allowing their beef to grow naturally and slowly.”
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