Educational health food concept to open in London
A healthy food and juice eatery is set to open in the UK capital this spring.
The brainchild of founders Asad Naqvi and Rahil Malik, SHOT will serve the purpose of educating consumers about their food as well as offering a unique menu.
Among the dishes is a spicy chicken pho, made from a house-made bone broth, sous-vide chicken and gluten-free sweet potato and buckwheat noodles.
The entrepreneurs came up with the idea after their own quest for something healthy. After working in the nightlife industry, the only way Naqvi found that he was able to stay fit with his lifestyle was through regular training and eating clean.
Despite this, he was not satisfied with the healthy options available to him, as well as the lack of information surrounding products. His feelings were shared with business partner Malik, who was also in the market for something informative as well as healthy.
The SHOT concept was born after the two teamed up with nutritionist Alice Mackintosh.
“I have always stood by the notion that the key to life is balance,” said Naqvi of the project.
“We at SHOT have built our brand on this very principle. We have worked tirelessly over the last year to develop a menu that is nutritionally balanced, delightfully flavoursome, and uncompromisingly transparent, and we are extremely excited to share it with you.”
SHOT is built around the concept of 10 decrees:
Meat and fish: only non-GMO, hormone-free, antibiotic-free, and 100% traceable meat and fish.
Every ingredient counts: the menu has been designed to ensure every ingredient used benefits health.
Unprocessed: the menu uses 85% raw, and 15% minimally processed ingredients.
Chemical-free: zero artificial additives, preservatives, stabilisers, emulsifiers, flavourings, colourings.
Natural sugars only: zero refined sugars.
Good fats: only good and natural fats. No cooking with oil.
Organic: fully organic juices, smoothies, desserts, and ‘Dirty Dozen’ foods.
Clean cooking: only grilling, steaming, stewing and water bath cooking.
Health benefits: the menu provides scientifically proven health-benefiting foods from the EU register of nutrition and health claims.
Transparent: complete ingredient lists provided, with no hidden cheats.
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