Moy Park extends roast in the bag range
Northern Ireland processor, Moy Park, has launched a new variation of its ‘Good Kitchen’ roast-in-the-bag product range.
The new line, which contains pork, sage and onion stuffing, will be available alongside the Extra Tasty and Garlic and Herb whole chicken products.
“The range was developed to target a growing market for added-value fresh chicken products,” said Briege Finnegan, brand marketing manager at Moy Park.
Moy Park is reportedly the first company to use thermoformed technology for its roast-in-the-bag products. The packaging is sealed and can go straight into the oven without the need for piercing. The chicken self-bastes during the cooking process.
“Sales of the range have gone from strength to strength since the launch of the Extra Tasty and Garlic and Herb varieties in April 2015 – with the products listed in major retailers across Ireland and convenience retailers in GB,” added Finnegan.
“Consumer research showed there is an appetite for extensions to this popular range. The new pork, sage and onion whole chicken, will give consumers a convenient, succulent roast chicken, which saves time and offers added value as it is already stuffed.”
The Moy Park ‘Good Kitchen’ Roast in the Bag range is available in retailers across the UK and Ireland, while the new pork, sage and onion stuffed roast-in-the-bag has secured listings with Nisa Retail, P&H and Costcutter in Great Britain from March.
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