Ginsters launches limited-edition sandwiches for spring

Ginsters has launched two new limited-edition sandwiches in an effort to drive spring sales.

Made using British-sourced meat, the new editions being launched are Smokey BBQ Ham Hock with Cheddar & Slaw and Chicken & Pesto.

The Smokey BBQ Ham Hock sandwich consists of British ham hock and cheddar cheese, served with rich, smoky BBQ sauce and completed with mayonnaise and coleslaw on white bread. Meanwhile, the Chicken & Pesto variety is made using British roast chicken breast with green pesto, with slow-roasted tomatoes, mayonnaise, rocket and Apollo lettuce leaves, served between malted grain bread.

Food to go is currently worth 4.8 billion, but with the category predicted to continue growing to 7.8bn by 2020, competition from outlets serving lunchtime solutions is likely to increase massively, explained Linda Evans, sales and marketing director at Ginsters.

By tapping into increasing consumer demand for variety, quality and British ingredients, our limited-edition sandwiches provide retailers with the chance to make the most of the increasingly valuable sales opportunity. To encourage additional purchases, and to help become a destination of choice for regular lunch time shoppers, wed also recommended that retailers stock our limited-edition sandwiches alongside other well-known food-to-go items as part of a meal deal offering.

The sandwiches will be available for 12 weeks from 16 March at a retail price of 2.99.

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