Poland named as potential target market for British lamb

AHDB Beef & Lamb has recognised Poland as having the potential to become a major export market for Quality Standard Mark (QSM) lamb. 

Poland’s growing and more affluent population, alongside its limited domestic supply, means the UK is well positioned to meet an expected increase in demand, claimed AHDB Beef & Lamb’s export manager Jean-Pierre Garnier.

“Last year we identified Poland, among other non-traditional EU markets, as having huge potential for the export of QSM lamb,” said Garnier.

“We believe Poland has the potential, in time, to become a major market for us. It has a large population with fast-growing incomes, a burgeoning foodservice sector and very limited domestic lamb production.”

The agricultural levy board recently support Poland’s L’Art de la Cuisine Martell cookery event, which also saw participants take part in a lamb-based cooking competition involving 16 teams of chefs, a food exhibition and lamb dinner.

Sixteen of the finalists from the cookery competition are scheduled to visit England in June to learn about lamb butchery techniques, preparation and cooking.

“Our latest event gave us the opportunity to underline the quality of what we have to offer, with chefs being able to taste and appreciate our products,” added Garnier. “It also helped us build on the excellent work we have already been doing to help develop the Polish market.

“There is clearly an opportunity there for us to explore. Events like this, together with other planned activity this year and beyond, will lay the foundations for us to maximise Poland’s market potential.”

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