Local butcher’s helps Cornish speciality store find feet
Launceston-based Philip Warren and Son is set to head up the butchery section at the county’s new Great Cornish Food Store.
The specialist shop, which is part of a new development on the outskirts of Truro and will also include a Waitrose, has been designed to showcase the best of Cornwall’s home-grown products.
Situated close to the Devon border, Philip Warren and Son will provide the store with Cornish and, in some cases, Devon-sourced, meat. As well as training new staff members, the butchers will do all of the preparations up until the final selling stages, where the retail side of the operations will take over.
Ian Warren, from Philip Warren and Son, told Meat Trades Journal that all of the farms the butchers source from are within a 30-mile radius, emphasising the importance of known provenance. “Basically, it [the Great Cornish Food Store] will help us get more of our own farmers’ meat into the retail side, which is our aim, because that means we can get more money back to our farmers,” explained Warren.
The food and farming industries are, according to Warren, two of the main drivers of the Cornish economy. He said it was important for the company to help farmers sell their offerings and to promote Cornish produce.
“As a business, we’re trying to take more meat from our farming community and get it out there rather than them [the farmers] just going through the usual markets,” he said. “It’s trying to create a window for them to sell their product well into.”
The Great Cornish Food Store, alongside Waitrose, is due to open in approximately 10 weeks’ time.
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