AHDB Beef & Lamb to give video address after board meetings

AHDB Beef & Lamb has announced plans to launch a video address from its chairman Adam Quinney, following every board meeting held by the agricultural body. 

The move will give levy payers and stakeholders alike the chance to keep up with the latest developments from the beef and lamb board after each bi-monthly meeting soon after it has concluded.

It is part of a push to increase transparency within the body and gives levy payers the opportunity to stay in touch with the topics that concern the top brass at the levy board.

“As a farmer myself, I understand that communicating how levy money is spent is hugely important,” said Adam Quinney, chairman of AHDB Beef & Lamb. “The decisions made by the Beef & Lamb sector board are an important step in that process and by updating stakeholders on the topics at hand, it will demonstrate that we share the priorities of the industry.”

The first video in the new scheme was uploaded last week. It sees Quinney discussing AHDB’s organisational restructure, research and development aims and the work being done to improve meat eating quality.

The videos will be made available on AHDB Beef & Lamb’s YouTube Channel, and duly shared on Facebook and Twitter.

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