Family butcher secures brand expansion with Co-op
We Hae Meat, a family butcher business from Ayrshire, Scotland, has secured a £750,000 range expansion with The Co-operative.
The expansion will see the introduction of nine new lines, including sausage rolls and family-sized puff pastry pies, across 300 stores in Scotland.
“Having our supply contract with The Co-op extended has been on the agenda for some time,” said director Carlyn Paton, who runs the business alongside husband Alex.
“We are currently building a large extension to our manufacturing facility which is based on our family farm and this is giving us the capacity to expand our supply contracts and product ranges significantly.”
We Hae Meat currently employs 61 staff, all of whom are from the local area. However, the new Co-op contract is expected to create a further six positions within the company.
“The entire team is delighted that Co-op customers are enjoying our products, so much so that over 300 stores will now carry We Hae Meat products,” added Paton.
“Of the nine new lines, there really is something for everyone, including family-sized Steak Mince Rounds, tasty Single Portion Pies and our brand new Sausage Roll Twin Pack, which we imagine will prove popular as a hearty snack or as part of a satisfying main meal.”
We Hae Meat first joined forces with The Co-op in 2013, with the introduction of the brand’s breakfast range, including the popular Steak Slice Sausage.
“We’re delighted to build on the success of our partnership with family business We Hae Meat,” commented Steve Addison, The Co-op’s category buyer for pies, quiche and savouries.
“The Co-op reaches into the heart of communities right across Scotland, where there is a real appetite for quality Scottish produce.
“We Hae Meat is a fine example of this and we know our customers can’t wait to try the new range when it launches into Co-op stores this week.”
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