Spar launches ready-to-cook chicken

Spar has launched two new ready-to-cook chicken lines in an effort to make cooking chicken even easier and more convenient for shoppers this summer.

Available now, the range includes a new roast-in-the-bag Whole British Chicken (RRP 5) and British Chicken Boneless Thigh Fillets (RRP 3).

The roast-in-the-bag chicken, which is forecast to deliver annual wholesale sales of 210,000, is already seasoned and placed on a foil tray within a roasting bag.

Susan Darbyshire, Spar UK brand director, said: Roast in the bag is an exciting new opportunity for Spar as this product offers customers an easy and convenient way to roast a chicken.

All customers need to do it pierce the film and simply put the bag on a tray into the oven no mess, no fuss or preparation is required.

Both lines are perfect for everyday meals and summer barbecues and will join the rest of the Spar chicken range, worth over 5.5m, she said.

Spars roast-in-the-bag chickens are sourced from British farms in Norfolk and Suffolk, which meet Red Tractor standards.

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