Spar launches ready-to-cook chicken

Spar has launched two new ready-to-cook chicken lines in an effort to make cooking chicken even easier and more convenient for shoppers this summer. 

Available now, the range includes a new roast-in-the-bag Whole British Chicken (RRP £5) and British Chicken Boneless Thigh Fillets (RRP £3).

The roast-in-the-bag chicken, which is forecast to deliver annual wholesale sales of £210,000, is already seasoned and placed on a foil tray within a roasting bag.

Susan Darbyshire, Spar UK brand director, said: “Roast in the bag is an exciting new opportunity for Spar as this product offers customers an easy and convenient way to roast a chicken.

“All customers need to do it pierce the film and simply put the bag on a tray into the oven – no mess, no fuss or preparation is required.

“Both lines are perfect for everyday meals and summer barbecues and will join the rest of the Spar chicken range, worth over £5.5m,” she said.

Spar’s roast-in-the-bag chickens are sourced from British farms in Norfolk and Suffolk, which meet Red Tractor standards.

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