London butcher available through AmazonFresh delivery service

London butcher C.Lidgate is extending its reach as part of the new AmazonFresh rollout.

The service, offically launched today, means Amazon Prime customers in 69 London postcodes can avail themselves of same-day grocery deliveries. Customers can choose from over 130,000 products including big name brands and local produce.

Ajay Kavan, vice president of AmazonFresh, said: The bar in grocery retailing is exceptionally high. The supermarkets and grocers are amongst the very best retailers in the world. We believe that the key to the long term success of AmazonFresh is to bring together the low prices, vast selection, fast delivery options and customer experience that Amazon customers know and love.

The service is being run on a limited scale before being expanded to other areas of the country. We are launching with a comprehensive offer in a limited area and will take our time to hone and improve our service based on our learnings and feedback from our customers, said Kavan. We will be very methodical and considered in how we roll this service out further in the UK.

C. Lidgate is one of the local businesses that is available through the service. Managing director Danny Lidgate said the partnership has been exciting.

The arrangement has been a year in the pipeline and he said it was an honour to be chosen. They cherrypicked the shops they wanted to deal with as part of the artisan range and then we went through a testing phase for the past three months to sort out the logistics of the process. There are some great companies involved with this and Amazon has been great to work with.

The butcher sells a selection of its products through the online retailer and said steak was proving to be a big seller. Theres no telling how big this will get!

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