Ginger Pig opens eighth London site in Wanstead
Butcher chain Ginger Pig has opened its newest London shop, its eighth in the city.
Located in Wanstead, E11, the site underwent a massive refurbishment to create a contemporary take on the traditional butcher’s shop.
The premises was bought by Ginger Pig in April of this year, after the previous tenants, also a butcher, closed after 90 years in business.
The Wanstead site will concentrate on quality fresh meat from Ginger Pig’s North Yorkshire farm as well as the brand’s sausage rolls, handmade pies, patés, readymade dishes such as lasagne and ratatouille, and homemade chutneys and jellies.
A part of the refurbishment, the business wanted to perserve the site’s history, commissioning artwork depicting native breed farm animals and installing a bespoke display window to showcase large hanging joints, and dry aged beef fore ribs.
There are also traditionally-shaped floor tiles made from natural clays, based on Victorian designs, line the floor; large pendant copper lights hang above the meat and deli counters to create an industrial edge. This copper theme continues with copper surrounds on the base of the service counters and hot box, and a copper rail running around the wall of the shop.
Tim Wilson, owner and founder, explained the shop’s look. “I’m so pleased with the look and feel of our new shop and it’s been exciting to try something new,” he said. “Given the site’s previous 90 year history as a butcher’s shop, it seemed necessary to do something a little different; we wanted to breathe new life into the shop whilst retaining a sense of its history on the high street. All references to the past have been presented in a contemporary way, and as a result the shop feels familiar but also fresh and modern.”
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