Moy Park roast-in-the-bag range launched in Costco and McColl’s
Moy Park has secured new listings for its roast-in-the-bag range with Costco and McColl’s convenience stores.
The Extra Tasty variant of the product will be stocked in 1,350 McColl’s convenience stores and 29 Costco warehouses nationally.
Grant Ferrier, director of sales for Moy Park, said: “We are delighted to secure two new, national contracts with Costco and the McColl Convenience Store Group for our innovative roast-in-the-bag range. The new listings will ensure we continue to further expand our reach and presence in the GB market. The range has gone from strength to strength since its launch, and the new listings build on our existing success to date for the products, including the launch of a third variety earlier this year. We look forward to the continued development of the product, and hope to secure further listings and expand the range throughout 2016.”
It is hoped the new contracts will build on the existing success of the three-strong Moy Park Good Kitchen roast-in-the-bag range and the launch of the latest variant – Pork, Sage and Onion-Stuffed whole chicken – which has listings in major retailers across the UK.
The Moy Park Good Kitchen roast-in-the-bag range consists of Extra Tasty, Garlic & Herb, and Pork, Sage & Onion-Stuffed variants and has an rrp of £5.
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