Young’s Seafood launches ‘modern retro’ packaging

After teaming up with food packaging manufacturer Linpac, Young’s Seafood has introduced a new innovative printed fish pack.

The modified atmosphere pack (MAP) holds two beer battered cod fillets and features a specially designed newspaper print on both the film lid and the tray.

This new design, described as ‘modern retro’, has been inspired by the traditional and nostalgic way in which fish and chips was wrapped up in newspapers.

The graphic is laminated to a transparent rPET sheet during the thermoforming process. An easy-peel high barrier film lid with matching print is heat-sealed to the tray to create a MAP pack safe from leakage and damage. The seamless print-wrapped container has 360-degree visibility of the inside product.

“We’re thrilled with the final result,” explained Helen Nickells, head of packaging development at Young’s Seafood. “The striking design really stands out on-shelf and achieves a ‘wrapped in print feel’ that’s unlike anything else on the market. By working in partnership with Linpac we’ve achieved a high level of innovation that meets all the core standards we require of our packaging.”

The new design was produced by Linpac and Young’s Seafood working closely together, with the final look being launched by retailer Asda.

“This was certainly a fully collaborative process,” Andrew Wilkinson, account director at Linpac said. “It was important to create a seamless look and we managed this by working closely with our customer, Young’s Seafood.

“As a complete pack solution, it was critical we worked as a cohesive team with our print partners, Parkside Flexibles, as well as our Linpac film business colleagues in Pontivy, France. We’re delighted to have delivered a solution that is reminiscent of classic newspaper print, along with the high level of convenience that’s required by today’s consumer.”

The new packaging is made from over 90% post-consumer recyclate supercleaned in-house at Linpac to meet European food safety regulations.

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